In a bold move aimed at making the company more money, Wendy’s plans to experiment with altering prices based on how much foot traffic and the time of the day.
This new business platform is all based on Wendy’s spending $20 million on new digital menus.
According to a Wendy’s spokesperson, “We are making a significant investment in technology to accelerate our digital business. There will be more flexibility to change the menu more easily and to offer discounts and value offers to our customers through innovations such as digital menu boards, which will roll out in some U.S. restaurants. Adding, “We expect the move to drive traffic by providing value during slower parts of the day.”
Additionally, Wendy’s will begin testing AI-enabled menu changes and suggestive selling. For example, if it’s cold outside the menu may suggest to a customer that they add chili to their order. If it’s hot outside, the menu would suggest a frosty.
